What triggered you to start your metaverse company?
The problem has always been that the technology hasn’t been quite ready for what people have wanted to do with it. Even when we founded Sine Wave, 15 years ago, there were compelling use cases to be had here. We watched that pattern repeat itself repeatedly for the decade spanning 1995 to 2005. We decided to throw our hat into the ring and see if we could hurry the technology along a bit and solve some of those challenging problems.
What’s the story behind your company?
We’ve walked a long and winding road to get to today. This has included lending our services to various other companies over the years. This has ranged from consumer-level to enterprise. Those projects have allowed us to learn more about precisely how people interact with 3D digital environments. Today we’ve embarked on building our products rather than those for other people. We have a consumer virtual world platform (Sinespace) and a corporate one (Breakroom). Though I ultimately see those two businesses eventually aligning into one.
What does your company solve?
Today? We provide the tools to build your virtual worlds and join ‘the metaverse’. And we have pre-built configurations ready to solve the everyday use cases we hear about from our clients. To some, we call it our ‘metaverse in a box’. It’s a holistic infrastructure that you can get started with right away. If you’re interested in exploring the space and finding out what problems the metaverse might solve for your company, some of our products might be a good first introduction. Tomorrow? We’ve got a lot in store.
John Radoff describes the value chain of the metaverse with 7 layers. In which layer(s) does your company operate? Can you give an example?
No offense to the author, but I have to say I object a little to this classification scheme. However, I do appreciate the intent behind it. So many of these things blur into one another that making clear-cut distinctions is hard. We operate at all levels to some capacity. But our strengths have always been in the underlying platform, the ‘Spatial Computing’ level, and the technology side. And that’s where our long term focus is.
Who were the people who have been the most helpful in getting you to where you are today? How did they impact your life and your success?
There are too many people to name. But many of the people I’ve worked with in open-source virtual worlds and my colleagues have been incredibly helpful. For example, the team who initially worked on OpenSimulator are some of the most skilled engineers I’ve ever had the pleasure of working with and learning from.
What do you hope the metaverse will look like in 10 years?
I’ve been through this cycle a couple of times. For example, the metaverse got real popular during Second Life’s heyday of 2006-2008. I’m going to withhold from too much speculation here. But I would say, if we get this one right, it will be something that positively impacts most people’s daily lives. Something which allows people to do everything from control robotics remotely in multi-user spaces to enabling unlimited creativity. What is a bigger canvas there than reality itself?
How do you envision your company’s role within the metaverse in 10 years?
We’d obviously like to be near the center of it. We hope others will adopt and use some of our technology for themselves. And we’ll be making some announcements in the coming months, which should be of interest in that respect.
Our long-term vision always has us as one of many useful service providers, solving the countless problems that emerge in this industry, and using all our domain-specific knowledge built up over such a long time to tackle them in the best ways.