What triggered you to start your metaverse company?
Two things. The first is that I always saw the limitations of our world. The traditional stereotypical beliefs cause suffering while also ensuring that humanity’s kept in a circular repetition. One that eliminates any opportunity we have for growth. We’ll never evolve to achieve and build a future based on sustainability, inclusivity, and diversity if we keep living that way.
The second thing is that as a storyteller, lover of technology, and a futurist the metaverse is my canvas to build worlds. To create worlds where people do things differently and can evolve toward beautiful shared experiences.
What’s the story behind your company?
NTZNS is the abbreviation of the word NeTiZeNS, which means the citizens of the internet. I believe that the internet was the 8th miracle of the world. It’s a foundation to move humanity to the next level. I came up with the idea that the citizens of the future should build on this Netizens culture instead of the industrial. We started our project in 2019 and have since shaped it into where we are today. A virtual community of 3000+ designers, influencers, and creators who want to shape the world of the future – the metaverse.
What does your company solve?
We are focused on using digital fashion to disrupt the current fashion world’s business model. We’re building a D2C virtual world where designers will have the opportunity to meet their audience and co-create. This will ultimately eliminate all of the intermediaries and complex activities (trade fairs, showrooms, fashion shows, media) between the designer and their audience.
A fashion brand can achieve 97% sustainability, zero overproduction, and almost eliminate supply chain costs by using our model. At the same time, this process both eases the creation of fashion items and sells more of them. It’s like the prior disruption of the music business model by iTunes and Spotify. By freeing musicians from the tyranny of record labels, we have more music and more musicians.
John Radoff describes the value chain of the metaverse with 7 layers. In which layer(s) does your company operate? Can you give an example?
We operate in multiple layers. Human Interface as we provide wearables. Decentralization as we’re using tokens in our projects under the assumption that the metaverse and the new culture should be built on this methodology. And we’re in the Experience layer creating stories to motivate people.
People ultimately need to see the value behind it all. On one hand, we have the sustainability and freedom found as power passes from institutions to people. And on the other, there are the experiences people take from it all. At the end of the day life is about fun and beauty.
Who were the people who have been the most helpful in getting you to where you are today? How did they impact your life and your success?
Definitely, my family as they support what I did and do. You need a lot of psychological support as a founder who’s trying to bring an idea to life that looks alien to everyone. You’re mostly fighting your own demons alone. So you need to surround yourself with people who give you constructive criticism or you should have no one. My mentor, Maryam, believed in me from the beginning. And she’s on our advisory board to provide us with her experience in both business and startups.
What do you hope the metaverse will look like in 10 years?
I believe that in 10 years the metaverse will be a place where we’ve transferred all our work and can live through amazing experiences. I also hope that this reality plants a seed in our minds. One that grows into a realization that humans can evolve into something more than they are now.
I hope that people will stop thinking of the metaverse, AI, AR\VR, DAO, blockchain, and all of the upcoming technologies as just another opportunity to make money and continue old-fashioned business practices. People should see the metaverse as an opportunity to evolve and build a sustainable (environmental, social, and financial) future that allows us to live without barriers and restrictions.
How do you envision your company’s role within the metaverse in 10 years?
I want NTZNS to be one of the top 5 companies shaping the world of the metaverse. With the biggest creators’ community and collaborations with the biggest entertainment brands. A company building virtual stories that make people live once-in-life experiences. I love seeing NTZNS as part of the bigger picture. As being among those who play a small part in our evolution.